Mr. Yang!Yahoo is currently attempting to revamp it's appeal to audiences, it has been losing audiences to places like Myspace and Facebook. People are social, and Myspace and Facebook are much more socially oriented, Yahoo is a titan in the internet world and no one can deny that, compare it to other smaller sites and it comes out on top, unfortunatley it's domiance is not absolute.
Yahoo's search engine is far inferior to Google, comScore is an internet traffic recording site and apparently Google has many more visitors and that margin is growing more and more. Google is a major threat to Yahoo, it has trimmed the number of visitors it leads by from 22 million to 5 million. The problem with Yahoo, and other similar sites (AOL, MSN) is that they try to grab audiences by showing them an array of information such as weather, news, shopping, etc. But people have recently become accustomed to using search engines like Google to find sites that are focused entirely on what they are looking for. For example if you want to buy something people would probably go to Amazon instead of using Yahoo's inferior shopping site.
The Yahoo Team's plan is to take out certain applications that are highly unsucessful, like Yahoo Photos, Yahoo Premium Music, Yahoo Auctions, and Yahoo 360, which is a social network which is far surpassed by AOL Instant Messenger. Now think about it, if you wanted to buy music, would you go to Yahoo Premium Music or iTunes? I would personally go to iTunes because it's focus is 100% music, while Yahoo has to juggle all of it's areas of entertainment.
Mr Yang, who is a co-founder of Yahoo is part of the team trying to improve Yahoo, and a woman named Ms. Lufkin was brought in to help with it also. Ms. Lufkin's team as created what is known as the "today module" which is something I find to be brilliant. It rotates information every hour based on what the top searches are, basically if the top search is about Baseball, then there will be information or news about baseball. Another feature is the new Yahoo Mail system, Mr. Yang demonstrated this by taking an email from David Filo, another co-founder, suggesting dinner at a certain restaurant, he dragged the email onto a map icon and the restaurant was pin pointed on the map with ratings and reviews, and that seems to be a phenonmenon which I think will be largely successful. I think Yahoo is taking appropriate steps in trying to draw audiences and it seems like they ideas they are coming up with are definitley quality ones.
Yahoo's search engine is far inferior to Google, comScore is an internet traffic recording site and apparently Google has many more visitors and that margin is growing more and more. Google is a major threat to Yahoo, it has trimmed the number of visitors it leads by from 22 million to 5 million. The problem with Yahoo, and other similar sites (AOL, MSN) is that they try to grab audiences by showing them an array of information such as weather, news, shopping, etc. But people have recently become accustomed to using search engines like Google to find sites that are focused entirely on what they are looking for. For example if you want to buy something people would probably go to Amazon instead of using Yahoo's inferior shopping site.
The Yahoo Team's plan is to take out certain applications that are highly unsucessful, like Yahoo Photos, Yahoo Premium Music, Yahoo Auctions, and Yahoo 360, which is a social network which is far surpassed by AOL Instant Messenger. Now think about it, if you wanted to buy music, would you go to Yahoo Premium Music or iTunes? I would personally go to iTunes because it's focus is 100% music, while Yahoo has to juggle all of it's areas of entertainment.
Mr Yang, who is a co-founder of Yahoo is part of the team trying to improve Yahoo, and a woman named Ms. Lufkin was brought in to help with it also. Ms. Lufkin's team as created what is known as the "today module" which is something I find to be brilliant. It rotates information every hour based on what the top searches are, basically if the top search is about Baseball, then there will be information or news about baseball. Another feature is the new Yahoo Mail system, Mr. Yang demonstrated this by taking an email from David Filo, another co-founder, suggesting dinner at a certain restaurant, he dragged the email onto a map icon and the restaurant was pin pointed on the map with ratings and reviews, and that seems to be a phenonmenon which I think will be largely successful. I think Yahoo is taking appropriate steps in trying to draw audiences and it seems like they ideas they are coming up with are definitley quality ones.
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